Field notes on revenue governance.
How we score sales conversations 0-100 against one standard, what the numbers keep telling us, and why gut-feel management quietly loses deals. No motivation. Just the tape and the score.
Why AI Fails Your Sales Team - And What to Fix First
Most sales teams have AI tools. Almost none get results. Texas A&M's Arnold Castro and sales builder Valentyn Yaromenko break down the 5 real reasons - and what to fix first.
From Founder-Led Sales to a Team That Sells Without You
Learn how to hand off sales to a team - with frameworks from a unicorn founder and an entrepreneur scaling businesses across 18 countries
How to Manage a Remote Sales Team: A Practical Guide
Stop micromanaging your remote sales team. A practical framework for accountability, CRM adoption, and visibility - without daily check-ins.
When the Whole Room Has Something to Say
Start your CRM on day one. Build the playbook before you hire. Gaines Gibson at Sales OStin on what founders get wrong in early-stage sales.
BigSisterAI Is Preparing for Version V2: A New Era for Sales Intelligence
Big Sister AI is launching V2 - backed by an Advisory Board of top US experts in product development and go-to-market strategy.
Startup Exit Strategy: How to Build and Sell a Company for Maximum Value
A practical guide to building a startup for acquisition or IPO: governance foundations, sales system design, M&A negotiation strategy, and how to maximize your exit valuation. From Michael Tessler (BroadSoft/Cisco) and Gordon Daugherty (Capital Factory).
From Early-Stage to Scale: Data-Driven Sales Strategies from Sales OStin
If you don't own your GTM strategy, you're failing your company. Sales OStin on data-driven sales, value propositions, and scaling growth.
Ukrainian SalesTech Startup Big Sister AI Wins $100,000 at Texas AI Challenge
Big Sister AI won $100K at the Texas AI Challenge - beating 90+ startups with an AI platform that coaches sales reps, not just tracks pipelines.
From Revenue Drain to Sales Gain: Hard Lessons from Sales OStin
Don't hire sales reps too early. Don't scale before product-market fit. Two founders at Sales OStin share the mistakes that nearly killed their companies.
Beyond Cold Calls: Modern Sales Strategies from Sales OStin Leaders
Cold calls don't scale. Sales OStin leaders share multi-channel strategies, AI-driven outreach, and community-led growth that actually works.
Big Sister AI Joins Oracle NetSuite Accelerator Program
Big Sister AI joins the Oracle NetSuite Accelerator - gaining cloud ERP, expert guidance, and VC access to scale its AI-driven sales platform.
How to Build a Sustainable Sales Pipeline: Insights from Top Sales and VC Experts
A practical guide to building a sustainable sales pipeline: defining your ICP, applying the 80/20 rule, designing hunters vs. farmers teams, forecasting revenue, and using AI-powered coaching. From Chris Lopes, Kathryn Moore (LiveOak Ventures), and Val Yaromenko (Big Sister AI).
Sales Automation and Psychology: How to Build a Scalable Sales Playbook
How to combine automation, psychology, and data-driven coaching to build a sales playbook that scales. Frameworks from Kim Dang, Brandon Taylor (CompanyCam), and Val Yaromenko (Big Sister AI).
Big Sister Joins Plug and Play Enterprise AI Accelerator Program
Big Sister AI has been selected for Plug and Play's Enterprise AI accelerator program
Big Sister AI Partners with Creatio to Transform Sales Team Productivity with AI-Driven Solutions
Superhuman Sales Coaching Meets No-Code CRM Excellence
How to Sell More by Improving the Quality of Your Sales Team
How can you understand why one salesperson closes deals four times more than another, handling the same or even fewer leads?
See your team's
real scoreboard.
V2 opens to a limited first group. Tell us about your team and we score it first. One objective 0-100 Sales Score per rep, from real conversations.
We reach out personally when your spot opens. No spam. No pressure.