Manifesto
One method for the people and the agents who sell.
We built Big Sister to give a sales team one written way to sell, a score for every call, and a crew of agents that works by the same rules as the people. We run it on our own team first. Then we hand it over.
A team can only improve what it can see.
A manager hears a handful of calls a week. The rest go unheard. We score every call against one written standard, so a team talks about what happened, with the moment as evidence, instead of whose memory is better.
Every call is a set of learnable skills.
Good selling is 18 skills, from the first question to the agreed next step, and each one can be practiced. When the score shows which skill slipped and the moment it happened, a rep knows what to work on Monday morning.
People and agents work best as one team, under one method.
Agents are joining sales teams whether anyone planned for it or not. The ones that help are held to the same written standard as the people next to them. People and agents get better the same way: from what happened on real calls.
Every agent has one job and a human owner.
An inbound agent answers visitors on our website. A prep agent writes the brief before a call. A follow-up agent drafts the notes and the next email. A replay coach goes back through a hard moment with the rep. Each one has a person who owns it, and nothing it writes reaches a customer until that person says yes.
The method makes the team better. Tools carry it.
We have been building sales teams since 2009, long before any of this software existed. What moved the numbers was always the same: a clear standard, honest feedback and practice. The score and the agents make that faster and cheaper to run every week.
We sell this way ourselves first, and we show our work.