What to check first at 5 to 30 reps
- Do you already record calls? If a notetaker or dialer already captures them, you may not need to buy recording a second time. Big Sister and some of the tools below read recordings from other tools.
- Do you need forecasting in the same tool? Gong, Avoma and Salesloft (with Clari Forecast) list it. The others on this page do not.
- What does the contract look like? Gong charges a platform fee on top of per-user licenses. Jiminny has a 12-month minimum. Avoma's Enterprise plan has a 10-seat minimum, and its smaller plans publish per-seat prices.
- Who decides what a good call is? Recording every call does not tell you which calls were good. Someone still has to write the standard and apply it the same way to every rep.
The comparison
| Tool | What it says it is | Records calls | Scoring and coaching | Forecasting | Pricing on its site |
|---|---|---|---|---|---|
| Gong | Revenue AI OS for revenue teams | Yes: calls, meetings and email | Coaching from real calls, scorecards, Gong Enable | Yes, Gong Forecast | Priced per user plus a platform fee based on the number of users. No numbers published. |
| Avoma | AI meeting assistant with scheduling, conversation intelligence and revenue intelligence | Yes, automatic recording | AI call scoring and coaching in the Conversation Intelligence add-on | Yes, in the Revenue Intelligence add-on | Startup $19 per recorder seat a month, billed annually, up to 25 paid seats. Conversation Intelligence add-on $29 per seat a month, billed annually. |
| Fireflies | AI notetaker that transcribes, summarizes and searches team conversations | Yes: meetings, and calls from dialers | Conversation intelligence on the Business plan; Live Assist for real-time coaching | Not listed | Free plan. Pro $10 and Business $19 per seat a month, billed annually. |
| Jiminny | Captures and analyzes email, phone and video calls for revenue leaders | Yes | Sales coaching, call libraries | Pipeline management and deal risk; forecasting not listed | Quote based on number and type of seats. 12-month minimum contract, one-time setup fee, 14-day free trial. |
| Salesloft | Conversation intelligence inside the Salesloft platform | Transcribes calls | Call scoring, real-time AI guidance during calls | Clari Forecast, in the same product family | No prices shown. The pricing link opens a demo request. |
| Attention | AI agents that work the pipeline from captured sales conversations | Yes, without a bot joining the meeting | AI scorecards | Not listed | No pricing page found. |
| Hyperbound | AI sales roleplay and coaching | On the Perform plan | AI roleplay; real call scoring with custom AI scorecards on Perform | Not listed | Free plan with 45 prebuilt roleplays. Paid plans through a demo, no numbers published. |
| Big Sister AI | Your company's sales brain: scores conversations against your sales method | No. Reads recordings you already have, Gong's included | 18 skills scored 1 to 5, one 0-100 Sales Score, each score linked to the transcript moment; replay coach | No | Free plan: 5 of your own calls a month, 1 person, no card. Paid plans per scored user, human or AI agent: see pricing. |
Prices are list prices shown on the vendor's site on November 9, 2026, in USD. "Not listed" means the vendor's pages we read do not mention it.
Where each fits better
Gong
You want recording, conversation intelligence, sales engagement, forecasting and AI agents from one vendor, bought for the whole revenue team.
Avoma
You want a recorder, scheduler and conversation intelligence with per-seat prices on the website, and forecasting as an add-on later.
Fireflies
The main need is transcripts and searchable notes across meeting tools and dialers, with a free plan to start.
Jiminny
You want a recorder with coaching and pipeline views, and a quoted annual contract suits you.
Salesloft
Your team already runs Salesloft for outreach and wants conversation intelligence in the same place.
Attention
You want agents to draft CRM updates and follow-ups from calls, and you do not want a bot joining the meeting.
Hyperbound
The main need is AI roleplay practice at scale, before reps meet real buyers.
Big Sister
You already record calls and want every rep and AI agent scored on one written standard, with each score tied to the transcript and a person settling disputes. It works on top of Gong too.
What Big Sister is not
Big Sister is not a call recorder, a CRM, a dialer or a forecasting tool. It reads calls and meetings from Gong, Fireflies, Granola, tl;dv, Fathom, Otter or any source by API key; phone calls from Ringostat (Binotel in beta). Zoho CRM is the only CRM connected today; Pipedrive, HubSpot and Salesforce are coming. If you need a recorder or a forecast, pick one of the tools above for that job, and Big Sister can score what it records. Details are on the integrations page.
This page is written by Big Sister AI. We list where other tools fit better because at this team size you may well end up running two of these side by side. Corrections from any vendor are welcome at hello@big-sister.ai.
FAQ
What is the best Gong alternative for a small sales team?
It depends on which part of Gong you need. For recording and conversation intelligence with per-seat prices on the website, Avoma and Fireflies publish theirs. For AI roleplay, Hyperbound. If you already record calls and want them scored against one method, Big Sister scores recordings from Gong, Fireflies, Granola, tl;dv, Fathom, Otter and other sources.
Does Gong publish its prices?
Not as numbers. As of November 9, 2026, Gong's pricing page says licenses are priced per user, with a platform fee based on the number of users, and offers a custom proposal.
Which Gong alternatives have a free plan?
As of November 9, 2026: Fireflies has a free plan, Hyperbound has a free plan with 45 prebuilt roleplays, and Big Sister has a free plan that scores 5 of your own calls a month for one person with no card. Avoma and Jiminny offer 14-day free trials.
Can Big Sister replace Gong?
Only for the scoring part. Big Sister does not record calls, run outreach or forecast. A team that records in Gong can connect it to Big Sister, which reads the Gong calls and scores each one on 18 skills.
Is this comparison neutral?
It is written by Big Sister, so read it with that in mind. Every competitor fact comes from that vendor's own website, read on November 9, 2026, and the page says where each other tool fits better.